Crystals all around...

Hello, have you heard about how Swarovski can go crazy with the visual merchandising? Me neither. But I saw and I know... it is no bottom line in their strategy. 

There is a Swarovski Flagship Store in Milan, placed just near the Duomo- in Galeria Vittorio Emanuele II. The building is a piece of art itself and every store in the Galleria is more than heavenly! But what Swarovski did this season is undoubtedly crazy. Wait. Crazy? Or maybe: MILAN IS NEVER TOO CRAZY?!

I'm really impressed on how crazy they can go with the gold walls. The whole boutique is just covered by gold frames with expensive jewels. How would you rate this visual merchandising?